15 years closing deals that most people walked away from.

Not because I had a better script. Because I understood what was happening on the buyer's side — and I learned to work with that, not against it.

I'm Marco Pigozzi. VP Sales & Marketing based in Zurich, with a career built entirely around one specific problem: selling technically complex products into OEM markets where the buyer takes years to decide, involves eight people in the process, and treats vendor selection as a long-term risk management exercise.

My work has been in photonics and optical systems — a sector where the products are extraordinary but the commercial challenges are brutal. Buying committees that include R&D, procurement, quality, and C-suite. Pilots that run for 12 months and die in legal. Champions who leave mid-cycle. Competitors who underprice to win the platform and regret it later.

MP Tech Business is how I make that experience available to the sales directors, business developers, and founders who are fighting the same battles — without having to lose the same deals I lost to figure it out.

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VP Sales & Marketing · ZurichPhotonics · Optical Systems · Semiconductor15+ years closing complex OEM dealsMachine Vision · Microscopy · Laser ProcessingOphthalmology · Industrial AutomationDeep-Tech B2B SpecialistVP Sales & Marketing · ZurichPhotonics · Optical Systems · Semiconductor15+ years closing complex OEM dealsMachine Vision · Microscopy · Laser ProcessingOphthalmology · Industrial AutomationDeep-Tech B2B Specialist

In brief

Italian by origin. Global by practice.

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Multicultural by profession

Born and educated in Italy. Built my commercial career in Italy, UK, Germany and now based in Switzerland with worldwide exposure, leading sales organizations in 4 continents — managing global operations across the geographies where deep-tech OEM buyers operate.

ItalyUK GermanyChina TaiwanJapan USASwitzerland

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Documented revenue growth

Across Prior Scientific, attocube, and Optotune — a consistent track record of double-digit growth across three companies in different deep-tech markets. The methodology behind the course produced these numbers.

+15% (2016)+35% (2017) +27% (2018)+35% (2019) +105% (2021)+56% (2022) +10% (2025)

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6 credentials, built in parallel

Every qualification was completed while running a full commercial career across multiple countries — from aerospace engineering to executive MBA to Wharton analytics to Kellogg marketing strategy.

Politecnico di Milano Kingston EMBA CMI Level 7 Wharton Analytics Kellogg B2B Marketing Shanghai Immersion

Why I built this

Sales training in the B2B technical space is dominated by frameworks built for shorter cycles and simpler buyer dynamics. SPIN Selling, Challenger, Miller Heiman — all useful foundations. None of them address what actually happens when your deal spans three fiscal years and six people whose interests don't fully align.

I built the OEM Sales Mastery course because I couldn't find what I would have wanted 15 years ago: something specific, honest, and built from real OEM experience rather than adapted from generic B2B methodology.

How I work

On the advisory side, I work with a small number of companies at a time. Not because I'm trying to signal exclusivity — because the engagement is only useful if it's substantive. I'm not interested in a nominal retainer where I review slides once a month.

On the training side, the course is self-paced but the frameworks are built for active deals. The most useful thing you can do is apply each module to something in your pipeline while you're going through it.

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