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Free Sales Tool — Deep-Tech Hardware OEM

Show your customer the real cost of their component choice

Quantify the economic value of your hardware component in three dimensions OEM buyers actually care about: throughput, total cost of ownership, and time-to-market. Use it on screen with the customer, then export as PDF.

Works for photonics, laser, machine vision, semiconductor equipment, precision optics and industrial deep-tech. Adjust all inputs to match your specific application.

1Enter component price at top
→
2Fill in your customer's numbers (slider or type directly)
→
3Read annual ROI on the right
→
4Export PDF for the meeting
Customer & Application Parameters
Use sliders or type directly into the value fields. Press Tab or Enter to confirm.
💰
Your Component Price
Anchors the ROI ratio shown on the right
Unit price of your component (CHF)
⚡
Driver 1 — Throughput
Your component runs faster or more precisely → customer produces more
Units produced per hour (current)
Wafers/hr, assemblies/hr, scans/hr — use your customer's metric
Margin per unit (CHF)
Net margin per unit — or use revenue if margin unknown
Operating hours per day
8h = 1 shift · 16h = 2 shifts · 24h = continuous
Working days per year
Annual hours auto-calculated: 4,000 hrs/yr
Throughput improvement with your component
Speed, precision, yield — % gain over current baseline
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Driver 2 — Total Cost of Ownership
Less downtime, fewer rejects → lower operating cost
Downtime hours per year (current)
Unplanned stops, recalibrations, failures attributable to the component
Cost per downtime hour (CHF)
Lost production + labour + overhead
Downtime reduction with your component
Better MTBF, fewer recalibration events (%)
Annual reject / rework cost, current (CHF)
Set to 0 if not applicable to your component
Reject / rework reduction
🚀
Driver 3 — Time-to-Market & R&D
Faster integration → product reaches market sooner
Development time saved (months)
Months saved vs. alternative (better docs, drop-in compatibility)
Customer's monthly end-product revenue (CHF)
Revenue they generate monthly once their product is in market
R&D engineering cost saved, one-time (CHF)
Avoided re-engineering, fewer qualification cycles
Annual Value to Your Customer
Throughput gainExtra units × margin × hours
CHF 0
Downtime cost saved
CHF 0
Reject & rework saved
CHF 0
Time-to-market gainMonths earlier × monthly revenue
CHF 0
R&D savedOne-time, annual equiv.
CHF 0
Total annual value delivered
CHF 0
Return per CHF 1 of component price
—
5-year value vs. cost of staying with current component
Key metrics
Additional units / year
—
Downtime hours eliminated / year
—
Revenue from earlier launch
—
5-year cumulative value
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Building the business case is a commercial skill.

Knowing how to frame this conversation — what to quantify, when to raise it, how to present it to the buying committee — separates a vendor who competes on price from one who wins on value.

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